Marketing is the creation, maintenance, and satisfaction of exchange relationships.

  The satisfaction of customers is important to maintaining business. Satisfied customers buy and promote products for and from you. Happy customers buy your product bringing in profit, and continuing your business. They promote by using it and telling friends. In sports marketing you also promote things through commercials, and connecting fans to famous people like having a famous player wear Nikes. Customer satisfaction is important to staying in the game of buying and selling. Without these consumers your business will fail so it is important to always make the best product and advertisement to satisfy customers.

            Sports’ marketing is the use of sports to market products. Selling products such as a base ball, or special brand of bats because that’s what the pros use. To sell your brand of shoes cause Michael Jordan wears them this is sports marketing. Some real life examples are the sale of Spalding as the official basketball of the N.B.A. or the Wilson as the official football of N.F.L.
Or Under armor because most players wear it to wick away sweat; this is especially handy because many famous people use Under armor so the general public will flock to buy it. Gatorade is also very popular cause nearly every team in every league uses it.

            Entertainment marketing is the use of entertainment to market off a product. Commercials are the most common way a simple video with the right content is an easy way to sell a product. It is important to not overdue or make your product look stupid to achieve a profit by selling your product in commercials. Also banners around games in a football stadium show off your product and announce yourself as a supporter of the Game. Recreational marketing is the selling of products like skiing states don’t have ski teams but companies sell these skates to consumers for recreational purposes selling their products on record breakers and personal riders.